Copyright © 2007-2018 Russ Dewey
Using Negative Reinforcement
So far we have considered variations on the theme of positive reinforcement. Negative reinforcement also has many uses. One is to increase productivity in industry.
Most people will work extra hard if they can get some time off from work as a reward, especially if it is paid time off. This is negative reinforcement because the level of work is increased (the behavior becomes more frequent) as the result of having an aversive stimulus removed (time off from work).
Sometimes this works too well! Here is a story told by a guest lecturer in a Behavior Modification class.
A major automobile manufacturer asked some behavioral psychologists to help solve a morale and production problem at an automobile assembly plant in Ypsilanti, Michigan. Workers on one of the lines were going too slow, holding up the entire plant.
They were supposed to manufacture a particular number of transmissions, let's say 60, per hour. But they seldom achieved this objective.
When managers urged them to speed up, they complained about being exploited. As they saw it, they were being asked to produce more work for the same salary. They felt abused. The supervisors were disgusted. Bad feelings existed all around.
How does the story about the automatic transmission assembly line illustrate the potential power of negative reinforcement?
Consulting psychologists suggested a contingency. If the workers produced their quota of 60 transmissions before the end of the hour, they could take a break until the end of the hour.
The psychologists conceived of this as a negative reinforcement contingency. They arrived at the idea when they realized there was no positive reinforcer available, because the management would not allow any extra salary incentives.
OK, the psychologists said, then we can use negative reinforcement. If the workers hate being "pushed" all the time, we will let them take time off (and avoid being pushed) when they meet their quota.
The program worked like magic. Productivity leaped. 60 transmissions were produced in 50 minutes, leaving 10 minutes for a break every hour.
The supervisors felt strange seeing the workers "goof off" every hour, but at least the line was finally meeting its quota. Then a funny thing happened.
The line began to manufacture 60 transmissions in 45 minutes, then 60 transmissions in 40 minutes. Soon workers on the other lines were grumbling, "Hey, how come those guys are getting a 20 minute break every hour?"
The plant managers had not expected this to happen, and they had no plans for dealing with it. They boosted the production quota to 80 transmissions per hour.
The workers grumbled, but given the alternative of going back to the old plan with no hourly break, they accepted the new quota. Nobody expected the "problem" that occurred next.
At first, producing 80 transmissions took almost the whole hour. But soon 80 transmissions took only 50 minutes...and then only 45 minutes.
Workers were back to taking a 15 minute break every hour. Workers on the other assembly lines started asking for a similar system.
At this point, the plant managers decided the experiment had to end. It was unacceptable to have people taking a break every hour.
The managers sent the behavior modifiers home and went back to the old system. "We knew it wouldn't work," the managers said. [Author's files]
The assembly line story is an example of negative reinforcement. The reinforcer (time off from work) involved removal of an aversive stimulus so it was "negative" reinforcement. It produced a higher frequency of behavior...until the managers refused to let it continue.
Eventually a simplified form of this incentive did find a home in the auto industry. It even became part of union contracts. In an echo of the above story (which I heard as an undergraduate in the early 1970s) news articles in 1997 reported that workers in a stamping plant at Flint, Michigan were going home after only 4 hours instead of the usual 8.
Apparently the union had negotiated a production quota based on the assumption that certain metal-stamping machines were capable of stamping out 5 parts per hour, but actually the machines were capable of 10 per hour. The workers speeded them up to 10 parts per hour and met the quota specified in their union contract within 4 hours.
GM decided to eliminate the "go home early" policy, and this was one issue in a 1998 strike against General Motors. In the end, a modified version of the policy with a higher rate of production was re-affirmed in a new contract.
If you think about it, an hourly wage reinforces slow behavior. The less energy a worker puts into the job, the more money the worker receives per unit of energy expended.
By contrast, when people are paid according to how much they produce (so-called "piecework" systems) they work very quickly to maximize their gain. The obvious disadvantage is that workers may rush to complete the maximum number of widgets in the minimum amount of time, so quality might suffer. Piecework systems must be monitored to maintain quality control and safety on the job.
What is reinforced by an hourly wage? By piecework? What is the disadvantage of piecework?
Babies as master behavior modifiers
Babies are masters of negative reinforcement. They give out positive reinforcement, too (the charm of a baby's smile) but sometimes it is necessary to cry to get what they need.
Almost nothing is more aversive to parents than the cry of a baby. Adult humans will do almost anything to eliminate or prevent that stimulus. They will feed a baby, change its diapers, dance around with it, drive the baby around the block in a car...all to stop or prevent crying.
How are babies masters of negative reinforcement?
Non-human babies practice this form of behavior control, too. Juvenile birds can be observed every spring, flying from branch to branch, following their parents, making unpleasant noises until fed.
What finding surprised behavior modifiers?
Fortunately for parents, crying (in babies under one year old) does not increase when it is followed by love or cuddles. That finding surprised behavior modifiers when it was first discovered.
Studies showed that when parents responded less to babies' crying (leaving the baby crying longer or more often) babies actually cried more in the future. Perhaps this is because crying cannot be completely extinguished.
Parents must respond eventually, so parents who respond slowly are essentially using intermittent reinforcement. They are teaching their babies persistence, not calmness.
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